Why Google AdSense Rejects Your Application?

As per recent reports only three out of thousand application gets approved to hold an AdSense account. Don't be surprised if you find yourself among the rest 997 rejected applicants. Many people in a hurry of making money apply for an AdSense account without even thinking whether their online content is AdSense ready or not, thus face rejection. 

I have in this article compiled all the reasons which Google AdSense give when it rejects an application.

The following list contains the common reasons Google states when it rejects an application

1.   Insufficient Content

2.   Copyrighted Content

3.   Unacceptable Design

4.   No Website Policy

5.   Violation Of Google Policies

Insufficient Content:

Well most of the time Google rejects an application is because of this reason. People now a day are in such a hurry to make money through AdSense that they apply for it with a half built site. Completing your site design does not complete your site!

Your website should have enough text for Google specialist to review. Always remember ‘Content is King’ and Google gives a lot of value and attention to the content in your blog. If your website/blog does not have enough articles/posts Google will reject it right away. Google hates when people apply for an AdSense account with a half built site. Make sure that your site is fully built and launched before applying for AdSense.

Google rejects sites that have only headlines or images or videos. If you run a Photography site or a Production House site or a News site you MUST include a short story related with the image/video/news. Although Google has not specified any minimum number of post/article that a site should have, you must be wondering, why is that so? I’ll talk about this a little later. Another thing to be kept in mind is that when you write something make sure it is grammatically correct.

Copyrighted Content

Copyrighted content is a content Google thinks has been copied from another blog/website. Surprisingly a lot of people do that, when they find some interesting post/article they copy paste that article into their own blog, which I think is the stupidest thing to do. Always remember Google is very smart. I’m an engineer and trust me it is very easy to determine whether an article is original or has been copied from somewhere.

If you still want to include someone else’s article in your site, my advice would be to read that article a couple of times and write it down in your own words on your site and whenever you do that never forget to give credit to the site from where you have copied the article including a link back to the original article. Trust me no one clicks on the link to the original article but that doesn’t mean you will exclude the link. And yeah this rule also applies to images and videos, which you have featured in your site.    

Unacceptable Site Design

Always remember after content comes design. I know a guy who runs a very popular blog on HTML and CSS coding. His content is awesome and you will find articles on any topic related to HTML and CSS coding. This year he celebrated his blog’s first anniversary but even till now his blog didn’t get AdSense approved. Why? No prizes for guessing! because of an awfully designed template. He himself has designed many professional blog design templates for others. When I asked him why he uses such an awful design template, he said that it is his first designed template and therefore he is personally attached to it. Now he uses other ad networks to earn money.

No Website Policies

Another reason why Google rejects application is the absence of website policies. Many people don’t know that when they browse something on the internet, web browsers stores those activities. This includes what you do on the internet, which sites you visit, what you do on a particular site, your location, the device you are using, how much time you spend in each session, etc. The list goes on and on. So, you need to tell your website users what information, regarding them, you are using and how can they can choose what and how much info they share with your website. This information must be added under your sites Privacy Policy.

Then comes legal matters regarding your website. This is a kind of an online contract between your website and your website users. Best thing to do is let your lawyer draft it for you. But don’t worry! I’ll talk about making legal policies related with your website later, for now consider this brief overview. Legal matters related with your website can fall under many categories, such as Disclaimer, Copyright Policy Terms of Use etc.

Next comes pages like About Us and Contact Us. These pages should contain detailed information regarding what your website is all about and how a person can contact the owner of the website. These pages should contain the same name you added as the payee name on AdSense application from.

Violating Google Policies 

Just like you have a policy for your website; Google has its own Policies, which you must in all cases adhere with it, if you want to your application to be approved. Google will mention about their Policies at every step in your AdSense application submission and approval process.

Main points included under Google Policies are:

1.   No Unique Content

2.   No Organic Traffic

3.   Copyrighted Content

4.   Bad User Experience

5.   Poor Navigation

6.   Promoting Illegal Activities

7.   Poor Design

I hope this article will help you figure out the problem with your online content, because of which your application is getting rejected.  

For more info regarding Google AdSense application approval process read : Google AdSense Application Approval Process.

 

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